5 Facts About Business Writing in Apple Way

Products cater to the masses but are written by professionals

The vast majority of workers are writing emails all day long.

Apple is a business, and like all businesses, it has to write.

Its products cater to the masses but are written by professionals.

Apple’s writing style is famously minimalist — but it’s not just a writing style: It’s an ethos, a philosophy of how the company wants its products to be used.