Change is inevitable. Storyline works.
I’m going to explain the communication strategy via the below stages —
- 1. Where we are: why we must change
- 2. Where are we going: impact for the audience
- 3. How will we get there: how can the audience help you
1. Where we are: why we must change
The first part is to explain where we are currently and why we need to change. It’s important to…